White Rum - Affordable

Hello! I own a small liquor store in Colorado. I am in search of a good silver/white rum to fill the slot that Bacardi used to hold. We aren't one of the big guys case stacking wine/spirits so we try to have the craft beer, unique wines and good quality spirits. Once we sold through the Bacardi (it was in the shop when we bought it) I have been on a mission to find a rum person's rum.

I have searched through these forums and keep seeing Havana Club 3 year recommended. As of now, I can not find a distributor in the states who carries it.

Does anyone else have a suggestion for reasonably priced white, dark, spiced, etc rums in the USA that would make people happy?

Thank you in advance!