Men Grooming Startup - "Menly"

Hey everyone,

We’re working on an exciting concept: a liquid fabric conditioner designed specifically for men. Think of it as a direct competitor to Comfort, but with a twist – we aim to reposition Comfort as a more female-oriented product while branding ours as the go-to choice for men.

The idea stems from addressing the untapped needs of single men (21-28 years old) who live independently and wash their own clothes.

Before releasing the product, we’re focusing on viral marketing through Instagram, YouTube, and other platforms to gauge interest and demand. Our goal is to spark curiosity and conversation, and we’d love to hear your thoughts, suggestions, or even wild ideas to make this concept stand out.

Your feedback would mean the world to us as we refine this idea. Let’s build something awesome together