my two cents about why Ethan is nonstop talking about this "content nuke"

I just watched an uploaded clip where Ethan says something along the lines "I usually never share my creative process like this and it's kinda weird" and that really struck me. because he's right. so it's even more clear he is greifing for views on the upcoming video. he is really betting that the more he talks about it this entire month, the more people are going to tune in. it may or may not work out, I honestly don't think it will. is this also not the longest they've worked on a single 'content court' type episode? I feel like it's obvious Ethan is grasping at strings by this point. I'm sure the Hasan content nuke will probably be their most viewed episode this year but it also really could be the last nail in the coffin on the h3 show. only time will tell