95%+ cacao dark chocolate is inedible

So for the past few weeks I have been eating 70-80% dark chocolate. I am not the biggest dark chocolate fan but its healthier and has a stronger cocoa taste. However, recently I tried 95% dark chocolate from lindt specifically but I doubt brand matters.
It literally tasted like dirt, I have no idea who eats this enough for it to be a viable product the company sells. If any of you eat this please explain what tastes good about it, thing is I have literally had pure cocoa powder before and it tastes less like dirt than this.
Just a rant but for the people who use this i am confused please explain what you find appealing