Why isn’t the Nissan Frontier more popular?

There’s been a couple threads lately about “What’s the best/worst truck there’s been” and the Frontier is rarely brought up. Many people said “I forgot Nissan even made a truck.”

They’re not necessarily uncommon where I live, especially as light work/fleet trucks, but they still seem to be vastly overshadowed by the legendary Tacoma for personal vehicles. I rarely see a lifted or modified Frontier, don’t see them in offroad groups much, and they don’t come up in conversation much. Locally I think I’ve seen more modified Toyota Siennas than Frontiers.

It’s the same size as the Tacoma, in my opinion is much more comfortable than its counterpart, performs better, similar reliability as the newer gen Tacomas, and at a notably cheaper price point.

So what gives? Why no love for the Frontier?