New Bosch dishwasher button panel is…stuck?

I started a cycle and got a beeping error with the symbol that meant I needed to add rinse aid. I added rinse aid, closed the door, and the beeping continued without the error symbol, so I pushed and held the on/off button to reset. Instead of just starting back up, everything is lit up on the panel and nothing will help it, kind of like when a car starts and checks all the lights (https://imgur.com/a/YQYV6On).

I’ve unplugged it for several minutes, and when I plug it back in, it’s the same issue. Help!