Absolutely Insane Performance Yesterday from 6:00-12:00am

Hey guys

Did anyone else see an insane surge in Facebook sales from 6-12am yesterday??

We were having a normal day until around 6:30 and we were getting a sale literally every 5 minutes. Ended the day with a 10.63 ROAS?!

I thought we were going viral but then I checked the ads manager and it was all being recorded.

This was also happening on my other store but not at the same level.

Now this morning our entire budget has been blown with a 1.61 ROAS and 64 add to carts.

I have never seen anything like this. Anyone else out there??