This question is mainly for people who've done ecom ads for few years on fb. Has it always been this volatile?

I made some decent money back in june, july and august. Then in september I got hacked, the ads became a shit show.. Now in october it's the same. I can barely get a sale that breaks even, most of the times I dont. And this is my primary source of income.

So my question is this:

Has it always been this volatile? This unstable gambling? Beacause it's not so much testing anymore as it is gambling. Like I could spend 1 week editing a video psychologically manipulating ppl to comment, controversial elements as well etc.. And it'll perform like dogshit. Then I can do a stolen image from pinterest AND BAM 8x roas...?????

It just does not make sense. It's pure gambling at this fkin point. I have read every 2nd post on here from 'experienced pros' but in the comments other pros tear those pros apart and prove their methods useless, then another does the same to those... And no advice is valid beyond their own business managers.

Has it always been like this? I keep hearing how it's just this year that's a fk up.. Is that true?