Does It Really Cost That Much?

So I have a ScatPack Widebody and in terms of mechanical knowledge I only know how to change my oil, so I had called in my local Dodge Dealership to get a price on getting my front brakes replaced and the woman told me for parts and labor it'd be $1,200 is that a fair estimate?? That seems wildy overpriced but then again this is the first time I had to replace the brakes on higher performance vehicle.