Why don’t players want to go to Winnipeg?

Let me preface this by saying I am not a Jets fan. I grew up around Anaheim and I grew up a Ducks fan. However, I have followed Winnipeg over the years because I like some of the players on the team, and find them to play an entertaining brand of hockey. I would love to hear the opinions of Jets fans as well as people from Winnipeg on general, why do players not want to come to Winnipeg? It seems they are always on everyone's DNT list, or when players do wind up there they can't wait to leave.

I have done my research on Winnipeg and it seems like a very nice city, with decent people, and a good place to raise family. The fans seem great and seem to care about the team as well. I have heard the rumblings that there is nothing to do, or that it's too cold. But most NHL players are from cold weather cities anyway. I can't imagine that Winnipeg is that much colder than a place like Stockholm or calagary. You can say it's the canadien taxes, but guys have no problem going to Montreal, Toronto, or even Vancouver. It get that these are bigger metropolitan cities, but Winnipeg can't be that far behind, can it?