How is this toy so popular?

Leapfrog Learning Friends 100 Words Book

https://www.target.com/p/leapfrog-learning-friends-100-words-book/-/A-53296977

It has 4.8 stars on Target with over 1,000 reviews. It has 4.8 stars on Amazon with over 89,000 reviews.

Just…how? How is this toy so popular? My kiddo hit the “some of my favorite words are” button twice yesterday, and it was burned into my brain for the next 24 hours. I might have toy trauma from the first time kiddo used it and just laid on that button for an hour, or it could be my ADHD sound sensitivity but man alive does that song haunt my dreams. It is the toy that I’d get my worst enemy, and the reason we asked my in-laws not to get any toys for Christmas that sing and require batteries.