What are your thoughts on game devs saying they're anti DEI?

I kinda feel like it's just them trying to get publicity. The most recent one is the gev behind Lords of the Fallen. An eldenring type game that came out over a year ago and has mixed reviews on steam, the lead dev said that he's against DEI and now the chuds are in the discussion page saying they'll buy it now that they know there won't be any dei stuff in it.