Why do people buy brand new cars?

Just finished listening to the latest Roman Report and I couldn't stop asking myself what draws people to throw tens of thousands of dollars at a brand new 2025/2026 car?

Tech seems to have mostly peeked around 2020 (besides gimmicks)

Reliability hadn't gotten any better

Costs just keep going higher

And now seemingly every car brand sells as much of your personal data as they can

Are people seeing somthing that I'm not??