Is the Nook dying?

Why does it feel like the nook is dying? Even in this subreddit there aren’t any recent posts.

I’m currently in the market for a new e-reader and have only ever owned nooks but no one is talking about them anymore. I can’t find recent reviews online, nothing on YouTube, even Barnes and Noble doesn’t display them in store anymore.

Is the nook dying?

Update - I’m going to give the nook another shot. I realize I don’t have the newest nook, like I thought I did, and I also don’t have the original cable which could be my issue with not being able to side load on my MacBook Pro. Thanks for all of the responses!