Why Are PPC Jobs Expecting One Person to Manage Everything?

Lately, I’ve noticed a trend in PPC job postings where employers expect one person to handle everything—Google Ads, Facebook Ads, LinkedIn Ads, TikTok, Amazon, and even SEO.

While I understand the appeal of consolidating roles, isn’t it unrealistic to expect deep expertise across so many platforms?

For those managing multiple platforms in one role, how do you juggle it all? I’d really love to hear your thoughts.