What fragrance has replaced No.5 as the emblem of luxury?
Growing up, most people around me who wore Chanel No.5 were also the type to wear a Rolex or drive a Mercedes. Even though they were broke. It was a signifier of wealth, and not a fragrance that a lot of these people truly enjoyed.
So, what's the new No.5, status wise? Or what's quickly reaching that status? Or what fragrance you think will be reaching that status? Xerjoff perhaps? Amouage? Or do you think that we're nowhere close to that timeline yet?
I recently saw a group of men discuss fragrances and the language used made me realize that the current popularity of niche perfumery is no different than the older generation's obsession with designer - a showcase of poshness and coolness (that is anything but cool).
However, I love fragrance and I love people and culture and I'm really curious as to what the next Gucci belt/Hermes bag of the perfume world shall be.