New Skincare Candle - Roast my store.

I launched this e-commerce brand last year after 12 months of testing/formulating in my parent's garage. The product turned out awesome and we had some early success but our website traffic kpi's continue to struggle and I can't figure out why.

Add to cart: 5.72% // Reached checkout: 2.88% // Conversion: 0.72%

I saw a post earlier about roasting a store/brand and thought it's a great exercise. Give me all the negative feedback you can so we can improve.