Do you think Marvel Rivals is going to help the MCU box office in the upcoming years ?

What is Marvel Rivals ? It's a brand new free multiplayer game which you control Marvel heroes to fight other people over an objective. And this game took over the world pretty quickly since early december.

It became one of the most played games on PC/Steam. Retains more than 500 000k players on it everyday. The developers announced 20 millions of players after 2 weeks of release. And seems to be one of those rare case of "Lightning in the bottle" multiplayer game where even Social Medias start to create memes and edit about the games.

Why am I talking about this game in here ? Because the whole branding of this game is about Marvel as a whole. And having MAYBE the next big thing in the "Hero Shooter" space being a MARVEL thing will help revigorate the brand imo.

AND OBVIOUSLY this game will be used to push MCU stuff. We already have MCU skins related to the movies. Some references here and there. And I would bet they have some updates tied to their releases in 2025 (I think a Captain America Brave New World bundle skin has leaked).

But more importantly people get to play and be attached to those characters. Like one of their first update is to release the F4 as playable characters which I think is a genius idea considering they are coming back in the big screen this year.

I find it interesting to see how it will affect the movies performances and might push the young generation to give a new chance to the Marvel movies.

I think Marvel has the hands on a very powerful tool now to push even more their marketing through most of their space. It's basically their little Fortnite.

Do you think it could make a huge differences ?