Lord of the Rings: War of the Rohirrim - What Happened?

The movie is coming out in two days despite having come out in some international territories and yet, it's only projected to open between in the mid single digits range domestically. Remember, people thought that going as far as this was announced that this would do $100M+ domestically and even as early as six months ago, I thought that it would make $60M-$65M domestically. But now, it feels like that WB isn't even trying anymore (debuting the first 8 minutes online and a free popcorn promotion on Facebook) and a screen count of 2,500 which is very weird for a LOTR movie. I know that it was made to keep the film rights but I am surprised and shocked that WB is burying this movie despite having Joker: Folie a Deux tanking big-time both critically and commercialy. And I feel that a last-minute marketing push to try get more people to see it is too late now. It shocks me that a Lord of the Rings movie is being dumped by its studio despite having a big fanbase and some of the original creative team returning for the film.