New xbox series X issue. Preparing console stuck at 50%

I have bought a series X for christmas new, plugged everything in then realised that the xbox was stuck on the startup screen for quite some time. I did some research after resetting the console a few times and decided to factory reset.

All was going well until the preparing console screen hit 50%. Now it will not go any higher and i have reset the console a good few times now.

Is there a fix or should I return it?? thanks