Dragonfly Cohencidence
I am aware Dragonfly Commerce and Dragonfly Shipping are not the same company.
Intelcom, which was the delivery company for Amazon and other e-commerce stores, is now Dragonfly.
The cohencidence is that Dragonfly Shipping has the same brand color scheme as BuyBuyBaby
I used Wayback Machine to see when Intelcom became Dragonfly. I found that Intelcom does not change their brand until September 2024.
I was not able to find much information about Dragonfly Shipping company so I used Wayback Machine and it appears that they didn't enter the scene until March 2024.
Around the same time Ryan Cohen, Larry Cheng and Blake Day were "supposedly" reinstated back on the board of Dragonfly.
To recall your memory, Ryan Cohen was added to Dragonfly board on March 14, 2022.
A year later, a filing on March 14, 2023 shows Ryan Cohen, Larry Cheng, and Blake Day have all left the Board of Directors at Dragonfly Group.
There was a speculation that Ryan Cohen could have a stake in Dragonfly because right before RC publicly disclosed his position in BBBY, there was an investment from L Catterton in February 2022, according to Pitchbook.
There is also Kirkland & Ellis's name as the Service Provider, who helped facilitate the investment in Dragonfly for L Catterton. Remember, Kirkland represented and advised BBBY's financing and credit agreement.
TL;DR Dragonfly acquires Intelcom, parcel delivering company for Amazon and other e-commerce companies, and rebrands the company's brand to BuyBuyBaby's color in March 2024.
Of course, it is just speculation but it is possible Dragonfly Commerce/Group owns or has a stake in Dragonfly Shipping as they are both private companies and their holdings would not be publicly disclosed.
Regardless, I found the name, Dragonfly, and the same colour as BuyBuyBaby to be a cohencidence. After all, RC did say he also wanted to be the book king.
Here is the link to the Pitchbook screenshots: https://www.reddit.com/r/BBBY/comments/125bg7d/link_dragonflyl_catterton_fund_and_kirkland_ellis/