Business plan for companies with multiple DOD SBIRs
I'm looking for some perspective. I work for a company of ~30 people that had been running for ~15 years. During that time we've won ~20 Phase 2s, an ongoing BARDA research contract, and a few private contracts with large corporations. We have a 100% commercialization score.
Despite our success at getting funding we have no product that we are currently selling, nothing licensed, nothing acquired. We've published some cool papers and a couple of the technologies are reasonably mature and looking for customers.
I can't help but think our lack of success is due to lack of focus. We have done projects in drug delivery, optics, neural networks, image analysis, gas separation, biomarker discovery and a bunch of others. And this is all with a technical team of ~20.
For DOD funding that's solicitation-based this seems like the natural progression because every solicitation is a different market, a different technology, a different product. So I'm looking for your perspectives if you're at a company that's had multiple phase 2's:
What's your overarching business strategy? How diverse are your projects? What other funding do you have? How much experience did you have in a field before writing the phase 1's? What should I be doing differently?