In your opinion, what is Round Rock lacking?

The other day I wanted to take my children to get frozen yogurt and it was then that I realized that the only froyo place near central Round Rock was at University Blvd in the shopping center next to HEB. Quite a drive for something more readily available in the surrounding area.

Obviously the city is changing rapidly and we’re getting a lot of Austin based restaurants and national fast food chains, but I was curious to get everyone’s opinion on what is still lacking compared to Austin or other nearby suburbs like Cedar Park?