Just bought a LG C3 55. Picture is incredible. It's destroying my eyes.

So I bought a C3 a week ago. I was extremely impressed with the picture quality and thought it was the best thing that I ever owned.

But pretty much immediately after booting it up I felt my eyes drying out... Now I can't look at the tv on without having my eyes completely dry. I tried everything to fight the feeling: brightness, contrast, eye comfort mode, bias lighting, sitting further, glasses on/off, eye drop, you name it. I never had any issues with any previous non OLED TV I watched, nor with my OLED phone, or the Switch OLED. Nothing seems to work and I'm pissed because I might have to take it back to the store....

Is there anything more I can do ? I feel like the reason for this dry eye syndrome is the infinite contrast. It seems my eyes can't handle images that are bright and dark at the same time. Maybe there's a setting to diminish the brightness of whites so that the difference isn't too much to handle ?

I'm afraid I might have to leave OLED for QLED. Or maybe my problem will be the same with QLED ?