Things that Scopely is doing instead of giving out Captain Britain shards
Giving us less access to milestones unless we buy new toons to 5 stars immediately.
Shoving new toons down our face at a break neck speed so we focus more on that than how Battleworld is a disappointment.
Giving us less and less shards for new toons up front so we stop complaining about being out of gold.
Delaying the level cap increase until they can figure out what to do about all the people hoarding campaign energy, cores, and gold because the final 3rd of most milestones are unobtainable and there is no point in letting loose.
Trying to decide which toon will be the Dark Dimension 9 toon so they can delay Professor X until DD10 (DDX).
Watching us kill Knull 167 times (and unlike the Exorcist, it does Not keep getting funnier every single time they see it) because they can't think of a way to build a satisfying boss battle.
Thinking of how messed up they can make the next Orchis raid so that Spider Society can't beat it and they can sell us the new skill team. Expect a toon soon whose passive says "Skill Spider-verse cannot gain positive effects, energy, barrier, or speed, nor apply negative effects to self or allies"
Trying to think of a reason we will still need spec ops when they finally release a battleworld difficulty that is challenging to end game players (hint, difficulty 11).
Shoving Zuggs back in his hole until next year because too many people got too close to the next star level on him.
Building their next game mode: Cash Grab. The mode where you spend $500 to get the Epic Super Mega Captain Iron-Spider-Fist-Man to 3 stars but still start his milestones at 5 stars.