Honestly the private era is good for them long term...

Remember during the peak how they had a lot of scandals and with that came a lot of hate?

Well now the hate is still there but there's not a lot of scandals, so now the hate looks out of pocket and unintentionally makes them (the KJ's) look better. If people continue saying that Kim is too curvy for couture or that Kylie doesn't deserve to be in certain rooms, it will start to leave a sour taste in peoples mouths. Especially if the fam continues to do nothing but mind their business.

Unfortunately they'll never be America's Sweethearts, but it's a step in the right direction.