Is coffee expensive in India?

A friend of mine got me a pack of Vittoria ground coffee from Australia, which cost her about 13 AUD (around ₹712) for 500 grams. In comparison, Blue Tokai ground coffee in India costs around ₹900 for the same quantity. Considering Australia's purchasing power parity (PPP), it seems like ground coffee is more expensive in India. Is this because of lower demand, which generally increases costs, or is it because ground coffee is still seen as a novelty in India?

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