Can someone “dumb down” Infinity Nikki for me?

I recently joined this group to get different ideas on new games to play and this is the first I am ever hearing of Infinity Nikki.

I don’t spend time on twitch or following streamers to stay up to date on all the games coming out, honestly it’s too much for me to keep up with. I’ve looked the game up online and from what I can see…. It looks like you just run around, collect clothing and take photos?

I’m trying to figure out the story and object of the game lol the graphics look awesome, but other than that I’m having a hard time seeing why or how it’s getting so much hype right now?