I still don’t get why Disney released the Frozen 2 making of documentary

It’s clear Disney released this because of money and they wanted to draw in new subscribers as Disney Plus was new at the time.

But why did they release it? I haven’t seen the whole documentary, but every clip I see from different essayist makes the documentary seem like an embarrassment, instead of something that should be a magical experience for people to enjoy.

And this one clip alone honestly seems unprofessional for the director to even show. It made Jennifer Lee look lazy and uninspiring.

Maybe she is? But was this the director of the documentary intention?