Advice on Website

Hey guys I was hoping I could get some advice on my website. I just started the business 2 weeks ago and have made 6 sales. I am running facebook ads with a relatively good cost per link click (approx $1USD). However, I am struggling to convert the link clicks. I was hoping I could get some advice because I'm not sure if it is my product pricing, website, or the fact that my ad account has little data and only $500 in ad spend (I am also running sales & purchase campaign). All and any advice would be greatly appreciated. www.merchantguildhouse.com