It feels like Overwatch needs something big this year, beyond just new characters/maps/skin collabs

I'm actually pretty happy where Overwatch is right now balance wise for the most part, beside a few characters I think still need a rework. Even with a new hero this season, it doesn't feel like it made that much of a splash, especially with Marvel Rivals having a pretty damn good release.

New heroes, new maps, new skins mostly feels like a way to get players to come back, but not enough to get new players in. Even though I'm having fun this season, I'm already starting to lose interest, and I'm not entirely sure why. I know PvE is dead, but it was still something new to look forward to, and entirely new way to play the game. And I think Overwatch does need a new way to engage with the world. It doesn't even have to be part of the main PvP game to be honest. We are finally getting good game adaptations. Edgerunners, Arcane, Fallout, Last of Us are all amazing and got people who don't even play games into these worlds. What Overwatch absolutely nailed were the characters. People fell in love with these characters, and want to see them interact with each other, and how they connect with the world. Even though I've liked pretty much all the new characters, they still feel very disconnected and not given the chance to shine to find a fanbase. Marvel Rivals has the advantage with decades of lore, but it is cool to be able to look a character bio and just get pages of lore. Before that, I do think Overwatch just needs a lore reset, a fresh slate so we don't have weird stuff like Sojourn's sister having a kid at 14, or having Kiriko being 15 years younger than Genji, but still somehow grew up and trained with him (Just make it so her "training" with Genji and Hanzo was the equivalent of handing your younger sibling an unplugged controller).

All this rambling to say it feels like Overwatch needs something big to get excited about, both in the story telling and the gameplay. Crazy modes, a tv series, a lore reboot, more stuff like Loverwatch, etc