Ballinger Family and Rachel Ballinger Channel Earnings Plumetting. Not a livable income!
Rachel and The Ballinger Family have to realize this slump in views they are experiencing is not likely just a temporary situation. I was suspicious when Rachel's friend Emily moved to Texas- one or both of them saw the writing on the wall that Rachel was no longer generating enough money to justify 'a staff'. But, I think it's going even further than just belt-tightening. It would be unrealistic for Rachel or her management to believe she's going to attract a new audience that will grow. She has a schtick, its gotten old, her brand is tarnished, people are moving on-- This is not a case of 'keep doing what you do- and the audience will come back.' People have been 'shaken awake', realize the content is dribble, plus now many feel yucky watching it- Will she double down for the holidays... doing vlogmas, trying to churn out all she can to make what she can-- or will videos trickle off and we'll see her channel fade away? For The Ballinger Family- not only are their views down to 20k/video but they also have rarely held themselves to a disciplined posting schedule- I think for a while their brand still earned some high-value sponsorships but I really don't think they're going to be on any brand's list this year. Christopher has always been betting on getting a new Colleen project off the ground- but with that off the table and Hollywood a mess right now- I'm thinking he might have to dial back to his career in Magic shows to keep his crew afloat?