Can anyone explain why Washington State cheese has taken over?

I'm not immune, I convinced my family to buy 2 of every can they offered. I just want to understand why we have all never heard of this and how 2 months ago we would have all turned our noses up at canned cheese and yet, at this rate we will deplete the supply in a matter of days. My mom is already googling what wines pair well with her newly purchased canned cheese. We will be opening some cans at our family gathering this week. I highly doubt it matters if we like it or not as this thing has gained too much traction. I'm just interested in what you all think.