ESPN and Fox have won massively
They've successfully turned their networks into cable news and made the Big 10 and SEC the 2 political parties we can all argue about. Now you've got bottom of the barrel teams' fans on each side of the aisle (have-nots) who have more in common with each other carrying the water of the bluest of blue bloods around (haves).
Greg Sankey and Kevin Warren are each other's best friends, this is playing out exactly as they'd hoped it would (and now they'll collude even more to make sure their teams play each other even more to continue to feed the narrative so each network's lackeys can spin spin spin).