Who's company is obsessing with AI right now?

Its getting quite scary. I can't think of any reason AI benefits most industries apart from cost reduction and eroding workforces to make the rich richer. It feels it's a buzzword, and just blew up overnight with chatGPT, and now everyone's getting their mitts on it.

Are there any benefits, or businesses that are going to make a material change to lives as a result of AI adoption?