Matthew_DC & Ray Alva recent discussions on Marketing, Art token adoption, New hires... **Update**

Matthew talks about adoption problems, ark token, marketing

ARK has struggled to get adoption as a technology. Some of our best products are related to the ark network but can have wider appeal. They are being limited in their appeal by only supporting the ark token and can’t be properly industry wide in their current branding I don’t believe. Bringing people in to our ecosystem can happen anywhere. We need to play to our strengths and not hamstring the best product we make as a company. Let’s be honest, no one is clamoring to accept the ark token or integrate an “ARK pay” solution right now. That’s because arks marketing sucks. I complain too. That also plays in the new products and ability to market them to a wider audience and add features people care about. That also includes some revamps of the team and changing what and how we produce in regards to content and our focus. This also goes towards ray as CEO building out his team to reflect his priorities. Ray has already started hiring for his priorities and will continue to do so to build out the team he believes we need.

Ray Alva about new hires and marketing

Marketing is definitely one of my top priorities, you are going to be seeing some new hires over time that are going to really help us push our products further. I believe I've found some of the best people that can strengthen our team.

Matthew talks about Marketing problems in crypto sphere

Like I said a while back. The ark blockchain platform getting adoption is a difficult uphill battle. The competition is strong and even really popular platforms like avalanche with hundreds of millions in grants and marketing are struggling to pull users from ethereum despite insane eth fees.The industry is overloaded with platforms.And everyone is still choosing eth.Including the ark asset in Payvo and other products ultimately gives it a better chance at more utility.Payments was a big part of our TEC promotion.We even called it “a token meant to be spent”

Matthew updated on new multi asset wallet

I’ve been using the new wallet and it works great. Im not sure when we will hit public beta but plugins work now and we are finalizing the implementations for the built in exchange functions which we are doing ourselves to ensure safety of them atm. So things are going really well. Ray is prepping an update on what has been done on msq since beta started and then we will probably give an update on Payvo.

Copy/paste from Discord