How Many Monthly Sales Is Too Much Competition for a $10K-$30K Amazon Launch?

Hey everyone,

I’m looking to launch a product on Amazon with a $10K-$30K budget, including inventory, ads, and other costs. I want to make sure I’m entering a market that makes sense financially.

How many monthly sales should competitors be doing for it to still be a good opportunity? I’d like at least 25-30% margins after ad spend and enough inventory to last a couple of months.

For those who’ve launched with a similar budget, what level of competition felt right? At what point does it start getting too risky?

Appreciate any insights!