AITA for bringing up my friend’s past style choices in front of people?

So my friend (we can call him Milo) has recently gone through a major rebrand. Like, full personality shift overnight. One day he’s dressing like he always has; hoodies, sneakers, whatever, and the next.. he’s in head to toe "thrifted" (from Grailed) pieces, wireframe glasses (he has never worn glasses), and talking about how "fast fashion is killing individuality."

Cool, whatever, people change… but it’s like he saw one looksmaxxing video and decided to become a tortured artist overnight. Last year he was all about streetwear. The year before he was deep in his eboy era. And now, suddenly he’s dressing like a philosophy major who exclusively drinks espresso and journals about "the concept of time."

I let him do his thing, no comments. But then we’re out with friends, and he starts talking about how he’s "always resonated with a minimalist, timeless aesthetic." And I - without even thinking - laugh and go "you literally had a sneaker wall six months ago..."

He goes dead silent. I quickly changed the subject, and we moved on, but I could feel the shift. Later, he texted me saying he felt embarrassed and that I made it seem like he was “fake” in front of everyone. I told him I wasn’t trying to call him out, I just genuinely thought it was funny how quickly he went all in on this new vibe.

He left me on read. I asked one of our mutual friends, and they were like, "Yeah, you kinda played him. Should’ve just let him live." like, I get it... but also i don't get it lol