A80J Upgrade?

I am seeing some insane prices right now and am considering upgrading my A80J (65 inch). I’d love to go up to the next size but am unsure if I’m just doing so for the fun of it or it would be an actual upgrade. I’d prefer to stay in the OLED realm, if possible. This is definitely (and obviously) a want.

Anyone with any knowledgeable opinions or maybe made a similar decision? Would love to hear opinions!