My friend was turned off by membership price

It took a lot of convincing but I finally got my friend to make a free to play account and try osrs (he's a long time WOW player). He's having fun afking skills and I am subtly trying to get him to try membership for the quests/better skilling etc. He told me he went to buy membership last night but couldn't believe how expensive it was so he backed out. Now I'm sad